Artificially-created smell and taste--welcome to the 21st Century.
From the book Fast Food Nation:
Open your refrigerator, your freezer, your kitchen cupboards, and look at the labels of your food. You'll find "natural flavor" or "artificial flavor" in just about every list of ingredients....BOTH are man-made additives that give processed food most of its taste. (120)
The companies that make the smell and taste of processed food are the same companies that make the smell of dish-washing detergent, deodorant, perfume, floor wax, shaving cream, etc. It's all chemicals that fool your body into thinking you are eating the real thing ( does this sound like the Matrix's take on the flavor of chicken or what?).
Again from Fast Food Nation:
A typical artificial strawberry flavor, like the kind found in a Burger King strawberry milk shake contains the following ingredients: amyl acetate, amyl butyrate, amyl valerate, anethol, anisyl formate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamyl isobutyrate, cinnamyl valerate, cognac essential oil, diacetyl, dipropyl ketone, ethyl acetate, ethyl amyl ketone, ethyl butyrate, ethyl cinnamate, ethyl heptanoate, ethyl heptylate, ethyl lactate, ethyl methylphenylglycidate, ethyl nitrate, ethyl propionate, ethyl valerate, heliotropin, hydroxyphenyl-2-butanone (10 percent solution in alcohol), a-ionone, isobutyl anthranilate, isobutyl butyrate, lemon essential oil, maltol, 4-methylacetophenone, methyl anthranilate, methyl benzoate, methyl cinnamate, methyl heptine carbonate, methyl naphthyl ketone, methyl salicylate, mint essential oil, neroli essential oil, nerolin, neryl isobutyrate, orris butter, phenethyl alcohol, rose, rum ether, g-undecalactone, vanillin, and solvent.(125)
YUM, YUM !!!
